It’s quite possible… as you can see, the save post button, for example, simply dropped out of the on-screen options. I wonder if, with the feed update, what will matter above all is the number of views, for example. We know today that likes, comments, and shares are part of what we understand as engagement on a post.
With the video content fielding almost the entire screen, you get a better experience (and stay solely with the content without having spoilers from the next post when swiping down).īut, even for reels, the new Instagram feed has its complications… it’s a lot less intuitive for users to leave their likes on the post, and even less to comment (the comments, which previously appeared just below the post, are only visible if the user clicks to open them). I put an image below of how reels are appearing in the new Instagram layout, alongside a TikTok video for us to compare: Indeed, for reels, the new feed is actually nice. Just as we do on TikTok, instead of scrolling the screen, Instagram users will swipe the screen to jump from post to post. If you liked to scroll down the feed and see the post slowly appearing on your screen… forget it. With the new Instagram feed, posts will fill the entire screen (one at a time, regardless of size). Instagram is becoming TikTokĪs I said, I was one of the users chosen during this test period for a full-screen feed, and what I can say is that the new layout just doesn’t look… natural. Get ready for a new (and dull) era of short vertical videos.
That’s why I’m bringing you closer look at what the future of Instagram will look like-and, consequently, the content we produce and consume within the platform. The change is still in a test period, and some users were randomly selected to use the beta version of the new interface - and I was one of them.
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